DOMERO is a cutlery and barbecue brand that aims to be powerful and deliver that power to its customers through its products.
Our challenge: to give name, purpose, tone, and image to this brand that was born in Canela, in the Serra Gaúcha
In order to achieve our goal, we started with a major research and immersion process within the project and the products to be developed. We collect information about the public, tracing personality, and consumption scenarios.
We also understand the positioning of the competition to highlight the differentiation within the brand we were creating and we seek to absorb the qualities of other brands familiar to the target audience.
creating the name
and the brand concept
history and definition
In our research, we found that the target audience of the brand was looking for a feeling of power and differentiation as if it were in fact the alpha of their group, having in the knife and the brand products an instrument that attests the position before others.
From this scenario, we extract the action of taming, which in the animal kingdom is what makes a member become alpha. Domero sounds elegant, powerful, and carries in its etymology all the differentiation that an alpha seeks.
robustness and dominance
The strength of the brand is well represented by the red, dark gray, and white tones. The sources used also corroborate that
the message and the concept are passed on in full, and the projected symbol is easy to recognize when marked on the products.